This is the first episode of season 2 of this podcast—our theme is scaling agile marketing. Following this, we felt it was appropriate to kick off the season with Melissa Reeve and Hannah Bink of Scaled Agile because their firm is the author of one of the most robust...
Inspired by today’s trend towards seasonal releases and endless binge watching, we have decided to release the next wave of Marketing Agility podcasts as a “series”. Over month and a half we will be releasing weekly episodes exploring strategies for “Scaling Agile in Marketing”.
In this episode we talk with Thomas McMillan, the Vice President of Marketing at CompuCom. Thomas, who previously worked as a Director of Digital at Lowes, shared his experience with Agile Marketing and how he’s used those learnings to shape the way he’s helped...
We talk with Bill Cushard, the author of The Art of Agile Marketing about his experience implementing agile as the marketing director at ServiceRocket. Bill's background is in content marketing but he's gone well beyond that in his current role. He's one of the few...
In this episode we talk with Ian Lee, the national digital transformation leader for Deloitte Digital, and Derek Derouin who serves as a manager in Deloitte's digital marketing transformations group. I was fortunate to meet Derek at the RDV_Marketing event in...
In this episode we talk with Justin Zimmerman who leads the content team at The RedX a company that develops software to support real-estate professionals. This is Justin's first foray into adopting Agile—like many marketers he's educating himself and learning on the...
In this episode we interview Jayson Gehri who serves as the marketing director for IBM's Hybrid Data Management group. This is Jayson's second tour implementing Agile having previously worked in the Dell marketing group. This time around they're taking a different,...
This episode features a conversation with Nicci Shaw of Intelligent Demand, a full-service integrated marketing agency. She's a Scrum certified marketer who spent time at web-design shops and has significant experience working with technical teams. Like many...
In this session we're thrilled to be joined by Ferdinand Goetzen who serves as the head of growth at Recruitee. Ferdinand is based in the Netherlands but came up working for a number of companies across Europe including The Growth Tribe Academy. In this session, he...
In this session we're thrilled to bring on another marketer from CA Technologies, Cameron van Orman is the Sr Vice President of Product Marketing. In this role he oversees product marketing for the entire CA portfolio and reports into the CMO and the Chief Product...