We talk with Bill Cushard, the author of The Art of Agile Marketing about his experience implementing agile as the marketing director at ServiceRocket. Bill’s background is in content marketing but he’s gone well beyond that in his current role. He’s one of the few marketers that we’ve spoken with who’s been using Jira to manage his marketing team. In fact, the sub-title of his book is A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence.
He’s articulate, a pragmatist, and someone to follow. Give the show a listen:
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