In this episode we talk with Bryan Semple who serves as the GM and CMO at SmartBear (just acquired by Francisco Partners)—Bryan has a lot to say about scaling Agile at a mid-market company that’s completed many acquisitions. Actually, the fact that they’ve done some many acquisitions led to his insights around why he sees cross-functional teams as imperative. In this episode you’ll hear about:
- How Bryan transitioned from functional silo (shared services) to distributed resourcing (x-functional teams)
- Some key differences between engineering and marketing teams that impact Agile method
- How SmartBear connects Agile planning to strategic planning
Bonus, check out a couple of blog posts on Agile Marketing from Bryan.