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Andy Kling: An Agile Agency Working In Regulated Industries

Andy Kling: An Agile Agency Working In Regulated Industries

In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries.

This conversation brought us into some new territory because most of the marketers that we bring on the podcast are on the brand side. Currently Andy’s work exposes him to a broad range of brands because Havas Edge is a direct response focused agency. And, he continues to work with companies in highly regulated industries (pharma, finance, etc)—where Agile has been proven as an effective approach to drive transformational change.

Andy share some great insights into how Agile can be applied in the context of direct response programs and within the context of an agency practice. Check out the episode, and if you enjoy it please consider writing us a review on iTunes. And, if you’re applying Agile on the agency side, we’d love to hear from you.

Mike McKinnon of Avaya talks Scrumban

Mike McKinnon of Avaya talks Scrumban

In this episode Frank Days and Roland Smart interview Mike McKinnon, about his work at Avaya and previously at ReadyTalk. The conversation kicks off with a discussion of a case study from Roland’s forthcoming book The Agile Marketer that focuses on a Mike’s blend of Agile methods‚what he calls Scrumban.

From there Mike discusses how his experience at Ready Talk compares to working at Avaya. There’s also a brief discussion of a recent article from CMO.com entitled: Mohanbir Sawhney: Why marketers are still struggling to adopt Agile. In this piece Sawhney, the McCormick Tribune Professor of Technology at the Kellogg School of Management, talks about the unique challenges of making Agile work within the enterprise. It’s a good backdrop for this conversation because of Mike’s move from a startup to a 12,000+ person company.

Mike shares tips on how to get started with Agile marketing, just how dogmatic to be when it comes to Agile, and how to work alongside waterfall projects.

Check out the episode, and if you enjoy it please consider writing us a review on iTunes. It makes a huge difference on the platform.