In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team. Sean spoke about the tools and technologies his team uses as well a range of practices. He mentions OKRs which are outlined in the following video:
He also made mention of the The Pomodoro Technique which will give you an excuse to buy a tomato shaped timer. This technique fits well with the Agile practice of breaking up projects and teams into smaller freestanding units.
From there we delved into the topic of how to involve sales in the Agile practice, how sales can support prototyping, testing, and iteration in general. And finally, this brought up to the topic of account based marketing—an approach that requires strong alignment between marketing, sales, customer support and customer success.
As always, we hope you enjoy the show—please let us know @rsmartly and @tangyslice.
In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries.
This conversation brought us into some new territory because most of the marketers that we bring on the podcast are on the brand side. Currently Andy’s work exposes him to a broad range of brands because Havas Edge is a direct response focused agency. And, he continues to work with companies in highly regulated industries (pharma, finance, etc)—where Agile has been proven as an effective approach to drive transformational change.
Andy share some great insights into how Agile can be applied in the context of direct response programs and within the context of an agency practice. Check out the episode, and if you enjoy it please consider writing us a review on iTunes. And, if you’re applying Agile on the agency side, we’d love to hear from you.
In this episode Frank Days and Roland Smart interview Mike McKinnon, about his work at Avaya and previously at ReadyTalk. The conversation kicks off with a discussion of a case study from Roland’s forthcoming book The Agile Marketer that focuses on a Mike’s blend of Agile methods‚what he calls Scrumban.
From there Mike discusses how his experience at Ready Talk compares to working at Avaya. There’s also a brief discussion of a recent article from CMO.com entitled: Mohanbir Sawhney: Why marketers are still struggling to adopt Agile. In this piece Sawhney, the McCormick Tribune Professor of Technology at the Kellogg School of Management, talks about the unique challenges of making Agile work within the enterprise. It’s a good backdrop for this conversation because of Mike’s move from a startup to a 12,000+ person company.
Mike shares tips on how to get started with Agile marketing, just how dogmatic to be when it comes to Agile, and how to work alongside waterfall projects.
Check out the episode, and if you enjoy it please consider writing us a review on iTunes. It makes a huge difference on the platform.
I’ve come to conclude that there are at least three stages or approaches to Agile Marketing. They’re not necessarily sequential. I have listed them in what I consider an order of difficulty, from most straightforward to most difficult, and in order of the potential value to the organization when they’re done well.
The growing popularity of “growth hacking” has resulted in a lot of young startups that know a lot about hacks that give you quick wins, but cannot build long term success based on these experiments.