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Andy Kling: An Agile Agency Working In Regulated Industries

Andy Kling: An Agile Agency Working In Regulated Industries

In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries.

This conversation brought us into some new territory because most of the marketers that we bring on the podcast are on the brand side. Currently Andy’s work exposes him to a broad range of brands because Havas Edge is a direct response focused agency. And, he continues to work with companies in highly regulated industries (pharma, finance, etc)—where Agile has been proven as an effective approach to drive transformational change.

Andy share some great insights into how Agile can be applied in the context of direct response programs and within the context of an agency practice. Check out the episode, and if you enjoy it please consider writing us a review on iTunes. And, if you’re applying Agile on the agency side, we’d love to hear from you.

Ian Bruce from Intralinks explores Agile Marketing in a public company

Ian Bruce from Intralinks explores Agile Marketing in a public company

In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies.

Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for one empowering business users. What connects these companies is their particular focus on facilitating collaboration for end users. Ian shares insights about how helping customers collaborate informed his approach to Agile—as a collaboration framework— within his team.

Check out the episode, and if you enjoy it please consider writing us a review on iTunes. It makes a huge difference.

Steve Goodman, Agile Marketing on Facebook

Steve Goodman, Agile Marketing on Facebook

Frank and John talk with Steve Goodman about the latest on the Agile Marketing group on Facebook.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

Jon Miller, VP Marketing of Marketo

Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

Scott Wilder, Human 1.0 and formerly of Intuit

Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit.

***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.