In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team. Sean spoke about the tools and technologies his team uses as well a range of practices. He mentions OKRs which are outlined in the following video:
He also made mention of the The Pomodoro Technique which will give you an excuse to buy a tomato shaped timer. This technique fits well with the Agile practice of breaking up projects and teams into smaller freestanding units.
From there we delved into the topic of how to involve sales in the Agile practice, how sales can support prototyping, testing, and iteration in general. And finally, this brought up to the topic of account based marketing—an approach that requires strong alignment between marketing, sales, customer support and customer success.
As always, we hope you enjoy the show—please let us know @rsmartly and @tangyslice.