Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo talk with Frank and Roland.
In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team.
In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City.
In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director – Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies.
Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies.
Mike McKinnon talks about his work and using Agile Marketing and Scrumban at Avaya
I’ve come to conclude that there are at least three stages or approaches to Agile Marketing. They’re not necessarily sequential. I have listed them in what I consider an order of difficulty, from most straightforward to most difficult, and in order of the potential...
Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple outcomes, with...
The growing popularity of “growth hacking” has resulted in a lot of young startups that know a lot about hacks that give you quick wins, but cannot build long term success based on these experiments. Read full article at The Agile Marketing Framework RealtimeBoard...
Much has been written about the emergence of Agile processes in marketing. But while interest in Agile is strong for many marketers, according to noted marketing authority, Professor Mohanbir Sawhney, efforts are being hampered by decades of ingrained processes. Read...
Frank Days and Roland Smart interview Richard Delahaye, Director of Marketing at Intronis, about his experience implementing Agile
Roland Smart shares his thoughts on the branding of “Agile Marketing” and discusses his upcoming book with Frank Days.
Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.
Highlights from the Boston Agile Marketing Meetup on January 29, 2014
Mike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.
What do business bloggers have in common with software developers? Well, in many cases, both can benefit immensely from the agile methodology. Agile was designed specifically for software teams working on large projects. In order to improve the final product and reduce waste, the project is broken down into […]
Show me someone who enjoys change. Massive publishing franchises and consulting operations have been built on the back of the simple fact that human beings are hard wired to resist change. By and large, we’re creatures of habit and seekers of certainty, which are characteristics that live in direct […]
Co-Host / Founder
Frank is a strategic thinker with hands on experience driving growth for emerging technology brands. I have embraced my techie side (an MIT-Sloan grad) while marketing complex products to geeks, but also enjoy the creative challenge of designing and executing fresh, innovative campaigns. My greatest successes have come from rebuilding struggling or nascent marketing teams and transforming them into high-performing growth engines.
Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage was published in 2016 by Wiley. He’s a vice president in the corporate marketing group at Oracle and led the marketing teams a three startups. He’s writes atrolandsmart.com and for such industry publications as Forbes and iMedia.