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Andrea Fryrear On Using Agile To Enhance Content Marketing

Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo talk with Frank and Roland.

Jeff Julian The Agile Agency Model

In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City.

Barre Hardy on Scaling Agile Into The Enterprise

Bence Gazdag On Marketing Modernization at Oracle

In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director – Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies.

Podcast: Scott Brinker on MarTech and Hacking Marketing

Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies.

Andy Kling: An Agile Agency Working In Regulated Industries

Ian Bruce from Intralinks explores Agile Marketing in a public company

Mike McKinnon of Avaya talks Scrumban

Mike McKinnon talks about his work and using Agile Marketing and Scrumban at Avaya

3 Stages of Agile Marketing – AgileMarketing.net

I’ve come to conclude that there are at least three stages or approaches to Agile Marketing. They’re not necessarily sequential. I have listed them in what I consider an order of difficulty, from most straightforward to most difficult, and in order of the potential...

How to Craft an Agile Marketing Campaign – HBR.org

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple outcomes, with...

Richard Delahaye of Barracuda talks Agile Marketing

Frank Days and Roland Smart interview Richard Delahaye, Director of Marketing at Intronis, about his experience implementing Agile

Podcast: Roland Smart of Oracle

Roland Smart shares his thoughts on the branding of “Agile Marketing” and discusses his upcoming book with Frank Days.

Agile at the Intersection of Sales and Marketing

Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.

Mike Telem of Insightera, Agile and Marketing Automation

Mike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.

Frank Days

Frank Days

Co-Host / Founder

Frank is a strategic thinker with hands on experience driving growth for emerging technology brands. I have embraced my techie side (an MIT-Sloan grad) while marketing complex products to geeks, but also enjoy the creative challenge of designing and executing fresh, innovative campaigns. My greatest successes have come from rebuilding struggling or nascent marketing teams and transforming them into high-performing growth engines.

Roland Smart

Roland Smart

Co-Host

Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage was published in 2016 by Wiley. He’s a vice president in the corporate marketing group at Oracle and led the marketing teams a three startups. He’s writes atrolandsmart.com and for such industry publications as Forbes and iMedia.