For this episode we welcome Steve Demchuk of CA Technologies who serves as the vice president of product management for Agile Central (formerly Rally). With a big company background, Steve offers unique insights into what it takes to scale Agile not just in product management but across to marketing as well. He’s seenRead More
Agile Marketing Interviews
This episode we’re joined by Meghan Wilkinson a senior manager, strategy, program design and project effectiveness at Level3 Communications. There’s a lot going on with that title so let me break it down… Meghan found a passion for helping teams improve their performance during her tenure working on events, with sales, and in a customer success role.Read More
In this episode Frank Days and Roland Smart speak with Scott Sweeney about his work at Kubotek—a CAD software company—where he’s applied Agile to demand oriented programs. This conversation should be particularly relevant for those with co-located, small marketing teams that work closely with sales. Scott is a self-taught Scrum Master who speaks to howRead More
Robert Corbin is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals, he comes to his current role from a technical background and with an understanding of Agile. During his tenure at EMC, he’s supported a lot of business transformation withRead More
Frank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It’s a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider someRead More
In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team.
In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director – Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies.
Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies.
In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries. This conversation brought us into some new territoryRead More
In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for oneRead More
Mike McKinnon talks about his work and using Agile Marketing and Scrumban at Avaya
Frank Days and Roland Smart interview Richard Delahaye, Director of Marketing at Intronis, about his experience implementing Agile
Roland Smart shares his thoughts on the branding of “Agile Marketing” and discusses his upcoming book with Frank Days.
Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.
Mike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.
Kirstin Falk of Red Bricks Media share how her agency is using Agile to support clients and manage day-to-day operations.
In our latest podcast Frank Days talks with David Quinn from EMC. David shares his successes and challenges with implementing Agile in his corporate marketing team. Subscribe to the Marketing Agility Podcast on iTunes.
Jason Lee and Emily Gould of Bloodhound share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers. Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
Sean Zinsmeister of Nitro shares how Agile is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business. Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.
Steve Goodman talks about the latest on the Agile Marketing group on Facebook
Jim Ewel from Agilemarketing.net talks about the explosive growth in the Agile Marketing movement and what it means.
We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.
Brian Singer shares how he used agile marketing to drive content marketing programs.
Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team.
Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.
Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit.
Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about: What kinds of agency projects are best suited for agile marketing? Are creativesRead More
Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility PodcastRead More
Frank and John talk with David Meerman Scott about real-time marketing and its relationship with agile marketing.
Scott Brinker of ion interactive talks with Frank and John about how agile marketing helps with website optimization and landing page testing.
Jascha Kaykas-Wolff chats with Frank and John about his use of agile marketing at Microsoft, Webtrends and Involver.
John Cass interviews Frank Days of Director of New and Social Media at Novell on his use of agile at Novell, and how agile is changing marketing.
Frank Days interviews John Cass of Pace Communications about his experiences with and thoughts about agile marketing.