Agile Marketing Blog

We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.

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n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.

Brian shares how he used agile marketing to drive content marketing programs.

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Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market.  She also shares five ways that agile marketing helps her team.

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Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.

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Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.

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Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.

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Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.

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Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment.  He talks with Frank and John about: What kinds of agency projects are best suited for agile marketing? Are creatives more or less able to [...]

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Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products.

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