We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.
Posted on 24 April 2012
We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.
Posted on 18 April 2012
n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.
Posted on 29 August 2011
Brian shares how he used agile marketing to drive content marketing programs.
Posted on 13 May 2011
Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team.
Posted on 20 April 2011
Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.
Posted on 14 April 2011
Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
Posted on 04 March 2011
Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.
Posted on 15 February 2011
Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.
Posted on 09 February 2011
Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about: What kinds of agency projects are best suited for agile marketing? Are creatives more or less able to [...]
Posted on 01 February 2011
Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products.