Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.
Agile Marketing Interviews
Mike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.
Kirstin Falk of Red Bricks Media share how her agency is using Agile to support clients and manage day-to-day operations.
In our latest podcast Frank Days talks with David Quinn from EMC. David shares his successes and challenges with implementing Agile in his corporate marketing team. Subscribe to the Marketing Agility Podcast on iTunes.
Jason Lee and Emily Gould of Bloodhound share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers.
Sean Zinsmeister of Nitro shares how Agile is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business.
Steve Goodman talks about the latest on the Agile Marketing group on Facebook
Jim Ewel from Agilemarketing.net talks about the explosive growth in the Agile Marketing movement and what it means.
We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.
Brian shares how he used agile marketing to drive content marketing programs.
Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team.
Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.
Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.
Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.
Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about: What kinds of agency projects are best suited for agile marketing? Are creativesRead More
Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products.
Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency.
Frank and John talk with David Meerman Scott about real-time marketing and its relationship with agile marketing.
Scott Brinker of ion interactive talks with Frank and John about how agile marketing helps with website optimization and landing page testing.
Jascha Kaykas-Wolff chats with Frank and John about his use of agile marketing at Microsoft, Webtrends and Involver.
John Cass interviews Frank Days of Director of New and Social Media at Novell on his use of agile at Novell, and how agile is changing marketing.
Frank Days interviews John Cass of Pace Communications about his experiences with and thoughts about agile marketing.