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Why You Need to Embrace Agile Marketing (in the Round – SmartMPM

Frank Days — Fri, 05 Oct 2012 02:44:29 +0000

Check this post Why You Need to Embrace Agile Marketing (in the Round – SmartMPM

Why You Need to Embrace Agile Marketing (in the Round). There’s plenty to learn from the new book, Marketing in the Round. If it isn’t because it teaches an integrated marketing approach, it’s because it reinforces what I’ve …

Why Agile Marketing Is Needed – PR Communications Blog – John Cass

Frank Days — Fri, 05 Oct 2012 02:34:57 +0000

Check this post PR Communications: Why Agile Marketing Is Needed

In a thoughtful and carefully written piece on defining agile marketing Jack Skeels suggests we don’t need to rewrite the agile manifesto for marketing. In his piece he deconstructs the agile manifesto, point by point. However …

Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1

Frank Days — Fri, 05 Oct 2012 02:24:12 +0000

Check this post Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1

It always pays of to invest in your agile marketing team’s ability to tell a captivating story. That’s because being a good writer is about more than writing. Clear writing is a sign of clear thinking.

Have you discovered agile marketing? | Biznology

Frank Days — Fri, 05 Oct 2012 02:14:14 +0000

Check this post Have you discovered agile marketing? | Biznology

If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing. Scrum meetings are cross-functional gatherings that …

Agile marketing meets TV – Biznology Blog

Frank Days — Sun, 22 Apr 2012 14:39:19 +0000

Mike Moran discusses how agile marketing can help optimize the performance of TV advertizing. [full article...]

Are You Practicing Agile Marketing? – Business Insider

Frank Days — Sun, 22 Apr 2012 12:09:04 +0000

Amanda Maksymiw shares one model of how to practice Agile in marketing teams. (read more…)

Get it right 98% of the time, and double-check the important stuff – Greg Meyer

Frank Days — Sun, 22 Apr 2012 12:01:17 +0000

In this 8th installment of his series on Agile Marketing, Greg Meyer discusses prioritization and the value of getting the important things right. (full post…)

How to Build Your Own Agile Marketing Team – MP Daily Fix

Frank Days — Sat, 21 Apr 2012 13:24:25 +0000

Jascha Kaykas-Wolff of Mindjet talks about what it takes to use Agile in marketing. He also shares what he sees as the key things he focuses on when building out his team. Full post…

What’s the Big Deal About Agile? – ClickZ

Frank Days — Thu, 17 Feb 2011 16:29:06 +0000

Ghennipher Weeks makes the connection between agile in the technology space and the value of agile in marketing. (read more…)

Marketing the Agile way – Productcamp Austin

Frank Days — Tue, 15 Feb 2011 18:30:29 +0000

Interesting presentation about Agile marketing from Podcamp Austin by Kirsten Knipp.

Marketing the Agile Way – Applying Scrum Outside of Develoment

View more presentations from kirstenpetra.