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Bence Gazdag On Marketing Modernization at Oracle

Bence Gazdag On Marketing Modernization at Oracle

In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director – Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies. Full disclosure, Bence is a colleague of Roland’s and there is a case study on his work in Roland’s book, The Agile Marketer.

Bence is part of the marketing operations group and was tasked with modernizing the marketing database and making it available to internal groups as a service. This involved upgrading legacy platforms, integrating many data sources, layering business intelligence services on top of the database and developing APIs so that services within the company (i.e. websites, marketing automation, etc) could query the database in real-time to personalize customer experience.

Bence shares how he started an Agile team from scratch, how he won the support of executive management, and some of the challenges of working at a large enterprise. We hope you enjoy the episode. In the meantime, if you’re a regular listener consider writing us a review on iTunes. And, if you’re applying Agile on the agency side, we’d love to hear from you.

How to Craft an Agile Marketing Campaign – HBR.org

How to Craft an Agile Marketing Campaign – HBR.org

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple outcomes, with branching if-then plans and hypothetical scenarios — but those plans are only as effective as events are predictable

Mohanbir Sawhney: Why marketers are still struggling to adopt Agile – CMO Australia

Mohanbir Sawhney: Why marketers are still struggling to adopt Agile – CMO Australia

Much has been written about the emergence of Agile processes in marketing. But while interest in Agile is strong for many marketers, according to noted marketing authority, Professor Mohanbir Sawhney, efforts are being hampered by decades of ingrained processes.