In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director – Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies.
Agile marketing news
I’ve come to conclude that there are at least three stages or approaches to Agile Marketing. They’re not necessarily sequential. I have listed them in what I consider an order of difficulty, from most straightforward to most difficult, and in order of the potential value to the organization when they’reRead More
Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple outcomes, with branching if-then plans and hypothetical scenarios — but those plans areRead More
The growing popularity of “growth hacking” has resulted in a lot of young startups that know a lot about hacks that give you quick wins, but cannot build long term success based on these experiments. Read full article at The Agile Marketing Framework RealtimeBoard Used to Acquire 675k Signups
Much has been written about the emergence of Agile processes in marketing. But while interest in Agile is strong for many marketers, according to noted marketing authority, Professor Mohanbir Sawhney, efforts are being hampered by decades of ingrained processes. Read original article at: Mohanbir Sawhney: Why marketers are still strugglingRead More
What do business bloggers have in common with software developers? Well, in many cases, both can benefit immensely from the agile methodology. Agile was designed specifically for software teams working on large projects. In order to improve the final product and reduce waste, the project is broken down into […]
Show me someone who enjoys change. Massive publishing franchises and consulting operations have been built on the back of the simple fact that human beings are hard wired to resist change. By and large, we’re creatures of habit and seekers of certainty, which are characteristics that live in direct […]
Great overview presentation about Agile Marketing by Agile Marketing Rockstar Jonathon Colman on Moz.com. I like the way he ties in some points about the Lean Startup. Click here to view original web page at moz.com
This weekend, John Cass and I had the honor of presenting at TechDay Camp, a daylong conference on making technology work for businesses. Our session covered Agile marketing–its history, why it works, and how to get started. What we covered included: Agile marketing draws on the tradition of Agile […]
Left Brain Right Brain As part of a recent digital transformation program, I’ve been looking for a succinct way of describing this new part-art and part-science approach to marketing that is unfolding around us. The art being the growth of content and social over the ‘old world’ reliance on […]
The Agile Marketing Manefesto #agile #marketing #cmo
Check out Scott Brinker sharing some basic introductory themes in Agile Marketing at the Marketo User conference. See on chiefmartec.com
Check this post Why You Need to Embrace Agile Marketing (in the Round – SmartMPM Why You Need to Embrace Agile Marketing (in the Round). There’s plenty to learn from the new book, Marketing in the Round. If it isn’t because it teaches an integrated marketing approach, it’s because itRead More
Great post by John
Check this post Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1 It always pays of to invest in your agile marketing team’s ability to tell a captivating story. That’s because being a good writer is about more than writing. Clear writing is a sign of clear thinking.
Check this post Have you discovered agile marketing? | Biznology If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing. Scrum meetings are cross-functional gatherings that …
Mike Moran discusses how agile marketing can help optimize the performance of TV advertizing. [full article…]
Amanda Maksymiw shares one model of how to practice Agile in marketing teams. (read more…)
In this 8th installment of his series on Agile Marketing, Greg Meyer discusses prioritization and the value of getting the important things right. (full post…)
Jascha Kaykas-Wolff of Mindjet talks about what it takes to make the move to using Agile in marketing teams. He also shares what he sees as the key things he has focuses on when build out this team
Ghennipher Weeks makes the connection between agile in the technology space and the value of agile in marketing. (read more…)
Interesting presentation about Agile Marketing from Podcamp Austin by Kirsten Knipp.
This article explains the benefits of agile in marketers would understand and provides a basic idea how it works. (read article…)
Tom Wentworth, VP of Web Solutions for Ektron discusses agile marketing and how their tools can help. The video contains plugs for their product but it still has some quality slides about agile marketing (see archived webinar…)
Travis Arnold shares how agile marketing helps improve his team’s performance and asks why marketers don’t always analyze their performance. (read more…)
Recent Marketing Agility Podcast guest Jascha Kaykas-Wolff talks about how Involver is using agile marketing.
Here are some basic observations by Dmitry Bekinin about companies running agile for marketing. (full article…)
Agile coach Jean Claude Grosjean shares a real-world example of agile in marketing. Check out how he segments planning into three levels: roadmap (annual plan), release (quarterly plan) and sprint level (3 weeks). (read full article..)
Scott Brinker talks about the OfficeMax “Elf yourself” campaign and how viral campaigns like this require significant trial and error are idea for an agile marketing approach. (read full post…)
Alan Belniak who directs all things social at PTC shares his thoughts about the brewing “holy war” between waterfall and agile marketers. (read more…)
Brian Massey talks with Rose Holston of Aviso Communications about how an agile marketing organization would operate. (read article…)