Agile marketing news

9 Practical Ways to Implement Agile Content Marketing

9 Practical Ways to Implement Agile Content Marketing

November 21, 2013 at 9:44 am 0 comments

What do business bloggers have in common with software developers? Well, in many cases, both can benefit immensely from the agile methodology. Agile was designed specifically for software teams working on large projects. In order to improve the final product and reduce waste, the project is broken down into [...]

What IT Can Teach Digital Marketers About Leading Change

What IT Can Teach Digital Marketers About Leading Change

November 20, 2013 at 4:39 pm 0 comments

Show me someone who enjoys change. Massive publishing franchises and consulting operations have been built on the back of the simple fact that human beings are hard wired to resist change. By and large, we’re creatures of habit and seekers of certainty, which are characteristics that live in direct [...]

Rebranding Agile: How agile marketing is changing the way marketers work

November 19, 2013 at 11:55 am 0 comments

Agile Marketing Whiteboard Session with Jonathon Colman

November 19, 2013 at 10:35 am 0 comments

Great overview presentation about Agile Marketing by Agile Marketing Rockstar Jonathon Colman on Moz.com.  I like the way he ties in some points about the Lean Startup.   Click here to view original web page at moz.com

Agile Marketing: Notes from TechDay Camp

November 19, 2013 at 9:45 am 0 comments

This weekend, John Cass and I had the honor of presenting at TechDay Camp, a daylong conference on making technology work for businesses. Our session covered Agile marketing–its history, why it works, and how to get started. What we covered included: Agile marketing draws on the tradition of Agile [...]

The agile model: a part-art and part-science approach to marketing

The agile model: a part-art and part-science approach to marketing

November 18, 2013 at 11:45 am 0 comments

Left Brain Right Brain As part of a recent digital transformation program, I’ve been looking for a succinct way of describing this new part-art and part-science approach to marketing that is unfolding around us. The art being the growth of content and social over the ‘old world’ reliance on [...]

The Agile Marketing Manifesto on Pinterest

The Agile Marketing Manifesto on Pinterest

November 18, 2013 at 9:17 am 0 comments

The Agile Marketing Manefesto #agile #marketing #cmo

Introduction to agile marketing (video presentation) – Chief Marketing Technologist

October 17, 2013 at 8:48 pm 0 comments

      Check out Scott Brinker sharing some basic introductory themes in Agile Marketing at the Marketo User conference. See on chiefmartec.com

Why You Need to Embrace Agile Marketing (in the Round – SmartMPM

October 4, 2012 at 9:44 pm 0 comments

Check this post Why You Need to Embrace Agile Marketing (in the Round – SmartMPM Why You Need to Embrace Agile Marketing (in the Round). There’s plenty to learn from the new book, Marketing in the Round. If it isn’t because it teaches an integrated marketing approach, it’s because itRead More

Why Agile Marketing Is Needed – PR Communications Blog – John Cass

October 4, 2012 at 9:34 pm 0 comments

Great post by John

Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1

October 4, 2012 at 9:24 pm 0 comments

Check this post Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1 It always pays of to invest in your agile marketing team’s ability to tell a captivating story. That’s because being a good writer is about more than writing. Clear writing is a sign of clear thinking.

Have you discovered agile marketing? | Biznology

October 4, 2012 at 9:14 pm 0 comments

Check this post Have you discovered agile marketing? | Biznology If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing. Scrum meetings are cross-functional gatherings that …

Agile marketing meets TV – Biznology Blog

April 22, 2012 at 9:39 am 0 comments

Mike Moran discusses how agile marketing can help optimize the performance of TV advertizing. [full article…]

Are You Practicing Agile Marketing? – Business Insider

April 22, 2012 at 7:09 am 0 comments

Amanda Maksymiw shares one model of how to practice Agile in marketing teams. (read more…)

Get it right 98% of the time, and double-check the important stuff – Greg Meyer

April 22, 2012 at 7:01 am 0 comments

In this 8th installment of his series on Agile Marketing, Greg Meyer discusses prioritization and the value of getting the important things right. (full post…)

How to Build Your Own Agile Marketing Team – MP Daily Fix

April 21, 2012 at 8:24 am 0 comments

Jascha Kaykas-Wolff of Mindjet talks about what it takes to make the move to using Agile in marketing teams. He also shares what he sees as the key things he has focuses on when build out this team

What’s the Big Deal About Agile? – ClickZ

February 17, 2011 at 11:29 am 0 comments

Ghennipher Weeks makes the connection between agile in the technology space and the value of agile in marketing. (read more…)

Marketing the Agile way – Productcamp Austin

February 15, 2011 at 1:30 pm 1 comment

Interesting presentation about Agile Marketing from Podcamp Austin by Kirsten Knipp.

Agile Marketing Method – Marketbright

February 15, 2011 at 9:20 am 0 comments

This article explains the benefits of agile in marketers would understand and provides a basic idea how it works.  (read article…)

Agile Marketing Webinar – Ektron

February 4, 2011 at 10:23 am 5 comments

Tom Wentworth, VP of Web Solutions for Ektron discusses agile marketing and how their tools can help. The video contains plugs for their product but it still has some quality slides about agile marketing (see archived webinar…)

More Agile Marketing Thoughts – TravisArnold.com

February 3, 2011 at 12:17 pm 2 comments

Travis Arnold shares how agile marketing helps improve his team’s performance and asks why marketers don’t always analyze their performance. (read more…)

Involver & Agile Marketing – Video with Jascha Kaykas-Wolff – YouTube video

February 3, 2011 at 11:01 am 1 comment

Recent Marketing Agility Podcast guest Jascha Kaykas-Wolff talks about how Involver is using agile marketing.

Agile for Marketing – Dumas Blog

January 11, 2011 at 1:31 pm 0 comments

Here are some basic observations by Dmitry Bekinin about companies running agile for marketing. (full article…)

AGILE MARKETING: why marketers love it? – Agile-UX.com

January 11, 2011 at 10:57 am 0 comments

Agile coach Jean Claude Grosjean shares a real-world example of agile in marketing. Check out how he segments planning into three levels: roadmap (annual plan), release (quarterly plan) and sprint level (3 weeks). (read full article..)

Experimental marketing: 1 out of 20 ain’t bad – Webbishblog.com

January 11, 2011 at 9:03 am 0 comments

Scott Brinker talks about the OfficeMax “Elf yourself” campaign and how viral campaigns like this require significant trial and error are idea for an agile marketing approach.  (read full post…)

When an MBA Isn’t an MBA, and Agile Marketing – Subjectively Speaking

January 10, 2011 at 4:41 pm 2 comments

Alan Belniak who directs all things social at PTC shares his thoughts about the brewing “holy war” between waterfall and agile marketers. (read more…)

A Day in the Life of an Agile Marketer – ClickZ

January 10, 2011 at 4:31 pm 0 comments

Brian Massey talks with Rose Holston of Aviso Communications about how an agile marketing organization would operate. (read article…)