Mike Moran discusses how agile marketing can help optimize the performance of TV advertizing. [full article...]
Posted on 22 April 2012
Mike Moran discusses how agile marketing can help optimize the performance of TV advertizing. [full article...]
Posted on 22 April 2012
Amanda Maksymiw shares one model of how to practice Agile in marketing teams. (read more…)
Posted on 22 April 2012
In this 8th installment of his series on Agile Marketing, Greg Meyer discusses prioritization and the value of getting the important things right. (full post…)
Posted on 21 April 2012
Jascha Kaykas-Wolff of Mindjet talks about what it takes to make the move to using Agile in marketing teams. He also shares what he sees as the key things he has focuses on when build out this team
Posted on 17 February 2011
Ghennipher Weeks makes the connection between agile in the technology space and the value of agile in marketing. (read more…)
Posted on 15 February 2011
Interesting presentation about Agile Marketing from Podcamp Austin by Kirsten Knipp.
Posted on 15 February 2011
This article explains the benefits of agile in marketers would understand and provides a basic idea how it works. (read article…)
Posted on 04 February 2011
Tom Wentworth, VP of Web Solutions for Ektron discusses agile marketing and how their tools can help. The video contains plugs for their product but it still has some quality slides about agile marketing (see archived webinar…)
Posted on 03 February 2011
Travis Arnold shares how agile marketing helps improve his team’s performance and asks why marketers don’t always analyze their performance. (read more…)
Posted on 03 February 2011
Recent Marketing Agility Podcast guest Jascha Kaykas-Wolff talks about how Involver is using agile marketing.