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Mark Verone on Agile Marketing Operations at Gogo

Mark Verone on Agile Marketing Operations at Gogo

In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read.

In this conversation we really delve into operational aspects of Agile—Mark has a proper enterprise context that means integrating many systems that support his practice. Thus the conversation covers both marketing practices but also some of the platforms that support the practices. Mark’s team relies heavily on Jira which is interesting because many marketing teams initially struggle with more robust solutions like Jira and prefer lighter-weight applications like Asana or LeanKit. There’s some fascinating bits in here about how he’s customized workflows to support his team practice.

We also touch on why Mark’s team gravitated to Scrumban and how they’ve organized themselves with respect to aspects of the supply chain he manages. Give it a listen—as always we want your feedback! Let us know how we’re doing, what questions we should be asking, and where to take the show next.

Spotify’s Jonathan Rasmusson Talk Agile Transformation

Spotify’s Jonathan Rasmusson Talk Agile Transformation

This episode features Jonathan Rasmusson whose website Agile in a Nutshell and book The Agile Samurai inspired me to start writing The Agile Marketer. He’s been working with Spotify for a couple of years but has also worked at a range of larger enterprises mostly in the product management and engineering functions. What’s unique about Jonathan is his commitment to sharing what he’s learned with the broader community … including those outside of product management.

In this conversation we hear from Jonathan about:

  • how Spotify leverages Agile and how their practice continues to evolve
  • where the current state of Agile adoption is in context of the larger adoption/maturity cycle
  • why Agile transformation is so hard—especially for established companies
  • how Agile is truly an empowerment model

During our conversation I brought up the Cynefin framework—here’s a great overview of this decision making framework.

David Lesue on Using WorkFront’s Agile Software to Manage Their Creative Group

David Lesue on Using WorkFront’s Agile Software to Manage Their Creative Group

We talk with David Lesue who runs the creative group at WorkFront about how he uses WorkFront’s solution to support his team’s Agile practice. This is a continuation of our conversations with Agile software vendors—it’s a bit different than our past conversations, however, because David is more focused on using the solution than on developing or selling it.

David has worked as a graphic designer, UX designer, art director and creative director for over 17 years. At Workfront, he leads the creative services team (web, print, and video) as the Creative Director. Prior to Workfront, Dave held leadership roles at Omniture, RiSER Media, Brigham Young University, and Adobe. David’s background is focused on design so this conversation will be particularly relevant for marketers running creative teams or who are within the agency context. David touches on a range of topics including:

  • how Agile has helped his team more effectively manage the stream of incoming work requests
  • the importance of work estimation
  • why he’s chosen to focus on Scrum
  • how WorkFront integrates traditional workflows with Agile

Follow David’s latest on Twitter at @davidlesue and visit WorkFront for a set Agile resources. 

Finally, here’s a link to Stately Type the t-shirt company that David runs on the side. Sadly we didn’t have time to ask him about this business … next time!

Why Kanban is the Future with Denise Grey

Why Kanban is the Future with Denise Grey

We’re particularly excited to share this week’s conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer’s Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view about why Kanban is the way forward for marketers. In past episodes, I’ve spoken about why I recommend that marketers start with Kanban but I think Denise makes some great points about why it’s not just a starting point.

In this conversation, we discuss:

  • How Kanban and Scrum differ
  • Why marketers struggle with Scrum
  • What the advantages of a continuous deployment model are

It’s a fun conversation and one that we’ll likely have to continue in another session with Denise. In the meantime, check out two content pieces that will help you take your practice to the next level:  LeanKit’s Lean Business Report and their Kanban Roadmap.

Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise

Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise

For this episode we welcome Steve Demchuk of CA Technologies who serves as the vice president of product management for Agile Central (formerly Rally). With a big company background, Steve offers unique insights into what it takes to scale Agile not just in product management but across to marketing as well.

He’s seen enterprise teams try to make the transition from projects to products—in the marketing world we’ve referred to this as the transition from campaigns to programs—and he’s working on a platform to help enterprises be successful with Agile.

In this session we touch on some familiar themes such as how to keep a large number of implementation teams in sync and what it takes to keep these same teams in alignment with executive led goals. Towards the middle of the conversation we zero in on a discussion about how product management and marketing can use Agile as a platform for alignment and collaboration. And Steve shares his thoughts on the differences he’s seen ramping up product/engineering teams with Agile vs marketing teams.

Evolving the Agile Enterprise with Meghan Wilkinson

Evolving the Agile Enterprise with Meghan Wilkinson

This episode we’re joined by Meghan Wilkinson a senior manager, strategy, program design and project effectiveness at Level3 Communications. There’s a lot going on with that title so let me break it down… Meghan found a passion for helping teams improve their performance during her tenure working on events, with sales, and in a customer success role. Like many marketers she discovered that Agile is a useful approach to addressing team performance and collaboration. Beyond that, she talks at length about how Agile has helped drive an enterprise transformation.

This conversation includes a case study on the work that Meghan has done bringing Agile to a large enterprise that has had as many as 17 Agile teams working in parallel in the marketing function. Listen in to learn about:

  • Why Agile leaders must have “fortitude” to drive transformation
  • How outside consultants have played a critical role in adoption
  • What makes for a successful pilot
  • Why she pulled back from 17 smaller Agile teams to 5 larger teams

If you find this conversation useful please let us know on Twitter @rsmartly and @tangyslice. And, we want to hear your stories so reach out to us about those as well!