We talk with David Lesue who runs the creative group at WorkFront about how he uses WorkFront’s solution to support his team’s Agile practice. This is a continuation of our conversations with Agile software vendors—it’s a bit different than our past conversations, however, because David is more focused on using the solution than on developing or selling it.
David has worked as a graphic designer, UX designer, art director and creative director for over 17 years. At Workfront, he leads the creative services team (web, print, and video) as the Creative Director. Prior to Workfront, Dave held leadership roles at Omniture, RiSER Media, Brigham Young University, and Adobe. David’s background is focused on design so this conversation will be particularly relevant for marketers running creative teams or who are within the agency context. David touches on a range of topics including:
- how Agile has helped his team more effectively manage the stream of incoming work requests
- the importance of work estimation
- why he’s chosen to focus on Scrum
- how WorkFront integrates traditional workflows with Agile
Follow David’s latest on Twitter at @davidlesue and visit WorkFront for a set Agile resources.
Finally, here’s a link to Stately Type the t-shirt company that David runs on the side. Sadly we didn’t have time to ask him about this business … next time!
We’re particularly excited to share this week’s conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer’s Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view about why Kanban is the way forward for marketers. In past episodes, I’ve spoken about why I recommend that marketers start with Kanban but I think Denise makes some great points about why it’s not just a starting point.
In this conversation, we discuss:
- How Kanban and Scrum differ
- Why marketers struggle with Scrum
- What the advantages of a continuous deployment model are
It’s a fun conversation and one that we’ll likely have to continue in another session with Denise. In the meantime, check out two content pieces that will help you take your practice to the next level: LeanKit’s Lean Business Report and their Kanban Roadmap.
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For this episode we welcome Steve Demchuk of CA Technologies who serves as the vice president of product management for Agile Central (formerly Rally). With a big company background, Steve offers unique insights into what it takes to scale Agile not just in product management but across to marketing as well.
He’s seen enterprise teams try to make the transition from projects to products—in the marketing world we’ve referred to this as the transition from campaigns to programs—and he’s working on a platform to help enterprises be successful with Agile.
In this session we touch on some familiar themes such as how to keep a large number of implementation teams in sync and what it takes to keep these same teams in alignment with executive led goals. Towards the middle of the conversation we zero in on a discussion about how product management and marketing can use Agile as a platform for alignment and collaboration. And Steve shares his thoughts on the differences he’s seen ramping up product/engineering teams with Agile vs marketing teams.
This episode we’re joined by Meghan Wilkinson a senior manager, strategy, program design and project effectiveness at Level3 Communications. There’s a lot going on with that title so let me break it down… Meghan found a passion for helping teams improve their performance during her tenure working on events, with sales, and in a customer success role. Like many marketers she discovered that Agile is a useful approach to addressing team performance and collaboration. Beyond that, she talks at length about how Agile has helped drive an enterprise transformation.
This conversation includes a case study on the work that Meghan has done bringing Agile to a large enterprise that has had as many as 17 Agile teams working in parallel in the marketing function. Listen in to learn about:
- Why Agile leaders must have “fortitude” to drive transformation
- How outside consultants have played a critical role in adoption
- What makes for a successful pilot
- Why she pulled back from 17 smaller Agile teams to 5 larger teams
If you find this conversation useful please let us know on Twitter @rsmartly and @tangyslice. And, we want to hear your stories so reach out to us about those as well!
In this episode of The Marketing Agility Podcast we’re joined by Steve Wolfe of CA Technologies and Yuval Yeret of AgileSparks. Steve joined CA through their acquisition of Rally Software a company that’s been developing tooling for Agile projects for several years. Yuval and AgileSparks has been working with CA to implement an Agile practice on the marketing side of the house.
Like our previous conversation with VistaPrint this is an example of a company that’s bringing in outside resources to help facilitate an Agile transformation. Steve and Yurat speak about:
- Using Agile to manage what can feel like an overwhelming amount of incoming marketing requests
- How they are developing an Agile implementation from the bottom up and top down.
- How to implement Agile with highly distributed teams and in a silo’d context.
There are still not that many companies that are making a push for Agile both bottom up and top down. You can check out the CA Agile Blog
and if you’re in Boston check out this upcoming meetup
This is the first of a new series of episodes in which we’ll speak with leaders at Agile tooling companies. Mahesh Singh is the cofounder and sr. vice president of marketing at Digite—the makers of Swift Kanban. Digite has been around since 2002 and they launched Swift Kanban in about 2011. At this time the service was focused on product management but it’s expanded to support marketing use cases. In this episode we discuss:
- How Swift Kanban has expanded across business functions
- How it integrates with other marketing tools (e.g. Salesforce)
- What marketing analytics it provides
- And, how it supports a range of Agile methods
For a first conversation with a tooling vendor this was a very informative discussion. It certainly validates that trend that we’re seeing with respect to marketers adopting Agile. If you’re interested in testing out Swift Kanban they have a free trial on the website, lots of documentation, video tutorial, and even a user community.