In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries. This conversation brought us into some new territoryRead More
In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for oneRead More
Roland Smart shares his thoughts on the branding of “Agile Marketing” and discusses his upcoming book with Frank Days.
Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.
My desire to treat all things in an agile way is creating internal discomfort. Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach. Given the need for consistency and repetition in building a brand, it seems that this may beRead More
n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.
Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfairRead More
Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston. It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing need a new managementRead More
A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discovered something something shocking that explained his untimely demise – his 54 page marketing plan.
It always sounds easier than it is but you can now find the Marketing Agility podcast on iTunes. Stay tuned for more conversations with practitioners and pundits about the realities of agile marketing. Also, let us know if you or someone you know would like to join the agile marketingRead More