Agile Marketing

Marina Simonova and the Agile Sales Team

Marina Simonova and the Agile Sales Team

July 16, 2017 at 9:02 pm 0 comments

In this episode we’re expanding our horizons a bit by interviewing Marina Simonova about her work bringing the Agile approach to marketing and sales teams. Marina is a Moscow-based Agile Coach with Agile Space and has worked with more Agile sales teams than anyone else we’ve met. She’s a certified coach andRead More

Mark Verone on Agile Marketing Operations at Gogo

Mark Verone on Agile Marketing Operations at Gogo

May 18, 2017 at 2:45 am Comments are Disabled

In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read. In this conversation we reallyRead More

Spotify’s Jonathan Rasmusson Talk Agile Transformation

Spotify’s Jonathan Rasmusson Talk Agile Transformation

March 24, 2017 at 10:00 am Comments are Disabled

This episode features Jonathan Rasmusson whose website Agile in a Nutshell and book The Agile Samurai inspired me to start writing The Agile Marketer. He’s been working with Spotify for a couple of years but has also worked at a range of larger enterprises mostly in the product management and engineering functions. What’s unique aboutRead More

David Lesue on Using WorkFront’s Agile Software to Manage Their Creative Group

David Lesue on Using WorkFront’s Agile Software to Manage Their Creative Group

March 10, 2017 at 10:09 am Comments are Disabled

We talk with David Lesue who runs the creative group at WorkFront about how he uses WorkFront’s solution to support his team’s Agile practice. This is a continuation of our conversations with Agile software vendors—it’s a bit different than our past conversations, however, because David is more focused on using theRead More

Why Kanban is the Future with Denise Grey

Why Kanban is the Future with Denise Grey

January 27, 2017 at 12:20 pm Comments are Disabled

We’re particularly excited to share this week’s conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer’s Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view aboutRead More

Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise

Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise

January 3, 2017 at 10:50 am Comments are Disabled

For this episode we welcome Steve Demchuk of CA Technologies who serves as the vice president of product management for Agile Central (formerly Rally). With a big company background, Steve offers unique insights into what it takes to scale Agile not just in product management but across to marketing as well. He’s seenRead More

Evolving the Agile Enterprise with Meghan Wilkinson

Evolving the Agile Enterprise with Meghan Wilkinson

December 1, 2016 at 10:21 am 2 comments

This episode we’re joined by Meghan Wilkinson a senior manager, strategy, program design and project effectiveness at Level3 Communications. There’s a lot going on with that title so let me break it down… Meghan found a passion for helping teams improve their performance during her tenure working on events, with sales, and in a customer success role.Read More

Steve Wolfe of CA Technologies on Agile Transformation

Steve Wolfe of CA Technologies on Agile Transformation

November 3, 2016 at 8:15 am 1 comment

In this episode of The Marketing Agility Podcast we’re joined by Steve Wolfe of CA Technologies and Yuval Yeret of AgileSparks. Steve joined CA through their acquisition of Rally Software a company that’s been developing tooling for Agile projects for several years. Yuval and AgileSparks has been working with CA to implement an Agile practice on the marketingRead More

Mahesh Singh on Swift Kanban Agile Tooling

Mahesh Singh on Swift Kanban Agile Tooling

October 10, 2016 at 11:30 am Comments are Disabled

This is the first of a new series of episodes in which we’ll speak with leaders at Agile tooling companies. Mahesh Singh is the cofounder and sr. vice president of marketing at Digite—the makers of Swift Kanban. Digite has been around since 2002 and they launched Swift Kanban in aboutRead More

Peter Eggleston on Agile Marketing, Startups, and Management

Peter Eggleston on Agile Marketing, Startups, and Management

October 5, 2016 at 10:07 am Comments are Disabled

In this episode Frank Days and Roland Smart speak with Peter Eggleston about his work  getting a couple startups off the ground as well as work at Aptus Health. The episode covers some familiar ground as Peter compares his experience at small startups to his time at a larger company. In the former context Peter’sRead More

Agile Marketing Update with Jascha Kaykas-Wolff

Agile Marketing Update with Jascha Kaykas-Wolff

September 12, 2016 at 9:25 am Comments are Disabled

In this episode we fired up the Wayback Machine and reviewed a podcast with one of the first guests on the show, Jascha Kaykas-Wolff. I (Roland) had the pleasure of working with Jascha at Involver back in the day, now he’s the CMO at a little internet company called Mozilla. Besides being anRead More

A Demand Oriented Agile Practice with Scott Sweeney

A Demand Oriented Agile Practice with Scott Sweeney

August 31, 2016 at 2:36 pm 1 comment

In this episode Frank Days and Roland Smart speak with Scott Sweeney about his work at Kubotek—a CAD software company—where he’s applied Agile to demand oriented programs. This conversation should be particularly relevant for those with co-located, small marketing teams that work closely with sales. Scott is a self-taught Scrum Master who speaks to howRead More

User Stories vs. Tests with Jim Ewel

User Stories vs. Tests with Jim Ewel

August 12, 2016 at 10:00 am 1 comment

In this episode Frank Days and Roland Smart bring Jim Ewel back on the podcast for a follow up to our earlier conversation about user stories. As a reminder, Jim is president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. Jim’s a former CMO and CEO and one of the deeperRead More

Agile Coaching with Staci Dubovik and David Grabel of Vistaprint

Agile Coaching with Staci Dubovik and David Grabel of Vistaprint

July 7, 2016 at 10:30 am Comments are Disabled

This week The Marketing Agility Podcast features a conversation with Staci Dubovik and David Grabel who are the lead Agile coaches at Vistaprint. We were very excited for this conversation because it presented a rare opportunity to speak with two Agile leaders whose exclusive focus is to scale Agile and to drive practiceRead More

Robert Corbin of EMC on Managing “Uncertainty” With Agile

Robert Corbin of EMC on Managing “Uncertainty” With Agile

June 21, 2016 at 9:00 am Comments are Disabled

Robert Corbin is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals, he comes to his current role from a technical background and with an understanding of Agile.  During his tenure at EMC, he’s supported a lot of business transformation withRead More

Peter Billante of Autodesk shares his journey from Agile to Kanban

Peter Billante of Autodesk shares his journey from Agile to Kanban

June 6, 2016 at 12:25 pm Comments are Disabled

Peter Billante is a software product leader at Autodesk where he focuses on a range of products including the BIM 360 Field application. The focus of this conversation was on measuring one’s Agile practice—a critical topic for driving adopting and garnering executive support. To set the stage Peter shared some backgroundRead More

Charlie Treadwell: A Pragmatist’s Approach to Agile Marketing

Charlie Treadwell: A Pragmatist’s Approach to Agile Marketing

May 31, 2016 at 9:00 am Comments are Disabled

Charlie Treadwell the Sr. Director of Digital at Symantec joins Frank Days and Roland Smart for this interview.  Charlie is one of those marketers who balances a creative background with an analytic mind (he has a BFA and an MBA)—so this conversation serves as a counterpoint to those we’ve had with technologists who haveRead More

Frameworks That Support Scale For Agile Marketing

Frameworks That Support Scale For Agile Marketing

May 27, 2016 at 8:42 am Comments are Disabled

Frank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It’s a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider someRead More

Jim Ewel Talks User Stories for Agile Marketing

Jim Ewel Talks User Stories for Agile Marketing

May 16, 2016 at 11:00 am Comments are Disabled

In this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm’s a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he’s often running trainingsRead More

Andrea Fryrear On Using Agile To Enhance Content Marketing

Andrea Fryrear On Using Agile To Enhance Content Marketing

April 29, 2016 at 10:45 am Comments are Disabled

Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo talk with Frank and Roland.

Sean Zinsmeister of Infer talks agile marketing

Sean Zinsmeister on Agile, Sales and Account Based Marketing

April 15, 2016 at 11:00 am 1 comment

In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team.

Jeff Julian The Agile Agency Model

Jeff Julian The Agile Agency Model

April 7, 2016 at 11:40 am Comments are Disabled

In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City.

Barre Hardy on Scaling Agile Into The Enterprise

Barre Hardy on Scaling Agile Into The Enterprise

March 17, 2016 at 10:30 am 1 comment

In this episode Frank Days and Roland Smart interview Barre Hardy Associate Partner, Strategy and Marketing Performance at CMG Partners. She’s a strategic marketing and growth consultant with more than 15 years experience in helping Fortune 50 companies like Ingersoll-Rand, Yahoo! and Sprint with their growth strategies. As CMG marketing performance lead, Barre developedRead More

Podcast: Scott Brinker on MarTech and Hacking Marketing

Podcast: Scott Brinker on MarTech and Hacking Marketing

February 22, 2016 at 11:00 am 2 comments

Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies.

Andy Kling: An Agile Agency Working In Regulated Industries

Andy Kling: An Agile Agency Working In Regulated Industries

January 26, 2016 at 12:49 pm Comments are Disabled

In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries. This conversation brought us into some new territoryRead More

Ian Bruce from Intralinks explores Agile Marketing in a public company

Ian Bruce from Intralinks explores Agile Marketing in a public company

January 5, 2016 at 12:39 pm 2 comments

In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for oneRead More

Podcast: Roland Smart of Oracle

Podcast: Roland Smart of Oracle

December 1, 2015 at 3:01 pm Comments are Disabled

Roland Smart shares his thoughts on the branding of “Agile Marketing” and discusses his upcoming book with Frank Days.

Agile at the Intersection of Sales and Marketing

Agile at the Intersection of Sales and Marketing

March 4, 2015 at 10:20 pm Comments are Disabled

Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.

Can branding be agile?

April 22, 2012 at 6:22 am 9 comments

My desire to treat all things in an agile way is creating internal discomfort.  Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach.  Given the need for consistency and repetition in building a brand, it seems that this may beRead More

A seven step approach to agile marketing

April 18, 2012 at 9:19 pm 1 comment

n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.

15 essential elements of an agile marketer

April 17, 2012 at 9:26 pm 12 comments

Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfairRead More

Does B2B marketing need a new management paradigm?

April 17, 2012 at 12:56 pm Comments are Disabled

Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston.  It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing need a new managementRead More

One model for an agile marketing plan

April 13, 2012 at 9:24 pm 1 comment

A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discovered something something shocking that explained his untimely demise – his 54 page marketing plan.

We’re on iTunes

December 17, 2010 at 9:17 am Comments are Disabled

It always sounds easier than it is but you can now find the Marketing Agility podcast on iTunes.  Stay tuned for more conversations with practitioners and pundits about the realities of agile marketing. Also, let us know if you or someone you know would like to join the agile marketingRead More