Robert Corbin is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals, he comes to his current role from a technical background and with an understanding of Agile. During his tenure at EMC, he’s supported a lot of business transformation withRead More
Peter Billante is a software product leader at Autodesk where he focuses on a range of products including the BIM 360 Field application. The focus of this conversation was on measuring one’s Agile practice—a critical topic for driving adopting and garnering executive support. To set the stage Peter shared some backgroundRead More
Charlie Treadwell the Sr. Director of Digital at Symantec joins Frank Days and Roland Smart for this interview. Charlie is one of those marketers who balances a creative background with an analytic mind (he has a BFA and an MBA)—so this conversation serves as a counterpoint to those we’ve had with technologists who haveRead More
Frank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It’s a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider someRead More
In this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm’s a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he’s often running trainingsRead More
Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo talk with Frank and Roland.
In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team.
In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City.
In this episode Frank Days and Roland Smart interview Barre Hardy Associate Partner, Strategy and Marketing Performance at CMG Partners. She’s a strategic marketing and growth consultant with more than 15 years experience in helping Fortune 50 companies like Ingersoll-Rand, Yahoo! and Sprint with their growth strategies. As CMG marketing performance lead, Barre developedRead More
Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies.
In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries. This conversation brought us into some new territoryRead More
In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for oneRead More
Roland Smart shares his thoughts on the branding of “Agile Marketing” and discusses his upcoming book with Frank Days.
Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.
My desire to treat all things in an agile way is creating internal discomfort. Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach. Given the need for consistency and repetition in building a brand, it seems that this may beRead More
n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.
Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfairRead More
Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston. It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing need a new managementRead More
A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discovered something something shocking that explained his untimely demise – his 54 page marketing plan.
It always sounds easier than it is but you can now find the Marketing Agility podcast on iTunes. Stay tuned for more conversations with practitioners and pundits about the realities of agile marketing. Also, let us know if you or someone you know would like to join the agile marketingRead More