Agile marketing

Can branding be agile?

April 22, 2012 at 6:22 am 4 comments

My desire to treat all things in an agile way is creating internal discomfort.  Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach.  Given the need for consistency and repetition in building a brand, it seems that this may beRead More

A seven step approach to agile marketing

April 18, 2012 at 9:19 pm 1 comment

n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.

15 essential elements of an agile marketer

April 17, 2012 at 9:26 pm 11 comments

Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfairRead More

Does B2B marketing need a new management paradigm?

April 17, 2012 at 12:56 pm 0 comments

Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston.  It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing need a new managementRead More

One model for an agile marketing plan

April 13, 2012 at 9:24 pm 1 comment

A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discovered something something shocking that explained his untimely demise – his 54 page marketing plan.

We’re on iTunes

December 17, 2010 at 9:17 am 0 comments

It always sounds easier than it is but you can now find the Marketing Agility podcast on iTunes.  Stay tuned for more conversations with practitioners and pundits about the realities of agile marketing. Also, let us know if you or someone you know would like to join the agile marketingRead More