Agile Marketing

Sean Zinsmeister of Infer talks agile marketing

Sean Zinsmeister on Agile, Sales and Account Based Marketing

April 15, 2016 at 11:00 am 0 comments

In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team.

Jeff Julian The Agile Agency Model

Jeff Julian The Agile Agency Model

April 7, 2016 at 11:40 am 0 comments

In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City.

Barre Hardy on Scaling Agile Into The Enterprise

Barre Hardy on Scaling Agile Into The Enterprise

March 17, 2016 at 10:30 am 1 comment

In this episode Frank Days and Roland Smart interview Barre Hardy Associate Partner, Strategy and Marketing Performance at CMG Partners. She’s a strategic marketing and growth consultant with more than 15 years experience in helping Fortune 50 companies like Ingersoll-Rand, Yahoo! and Sprint with their growth strategies. As CMG marketing performance lead, Barre developedRead More

Podcast: Scott Brinker on MarTech and Hacking Marketing

Podcast: Scott Brinker on MarTech and Hacking Marketing

February 22, 2016 at 11:00 am 2 comments

Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies.

Andy Kling: An Agile Agency Working In Regulated Industries

Andy Kling: An Agile Agency Working In Regulated Industries

January 26, 2016 at 12:49 pm 0 comments

In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries. This conversation brought us into some new territoryRead More

Ian Bruce from Intralinks explores Agile Marketing in a public company

Ian Bruce from Intralinks explores Agile Marketing in a public company

January 5, 2016 at 12:39 pm 1 comment

In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for oneRead More

Podcast: Roland Smart of Oracle

Podcast: Roland Smart of Oracle

December 1, 2015 at 3:01 pm 0 comments

Roland Smart shares his thoughts on the branding of “Agile Marketing” and discusses his upcoming book with Frank Days.

Agile at the Intersection of Sales and Marketing

Agile at the Intersection of Sales and Marketing

March 4, 2015 at 10:20 pm 0 comments

Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.

Can branding be agile?

April 22, 2012 at 6:22 am 8 comments

My desire to treat all things in an agile way is creating internal discomfort.  Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach.  Given the need for consistency and repetition in building a brand, it seems that this may beRead More

A seven step approach to agile marketing

April 18, 2012 at 9:19 pm 1 comment

n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.

15 essential elements of an agile marketer

April 17, 2012 at 9:26 pm 12 comments

Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfairRead More

Does B2B marketing need a new management paradigm?

April 17, 2012 at 12:56 pm 0 comments

Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston.  It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing need a new managementRead More

One model for an agile marketing plan

April 13, 2012 at 9:24 pm 1 comment

A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discovered something something shocking that explained his untimely demise – his 54 page marketing plan.

We’re on iTunes

December 17, 2010 at 9:17 am 0 comments

It always sounds easier than it is but you can now find the Marketing Agility podcast on iTunes.  Stay tuned for more conversations with practitioners and pundits about the realities of agile marketing. Also, let us know if you or someone you know would like to join the agile marketingRead More