Agile Marketing Blog

My desire to treat all things in an agile way is creating internal discomfort.  Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach.  Given the need for consistency and repetition in building a brand, it seems that this may be one part of the marketing [...]

Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfair advantage to marketers with MBAs [...]

Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston.  It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing need a new management paradigm? View more presentations from [...]

A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discover something something shocking that explained his untimely demise – his 54 page marketing plan. I’ve never been one to create those elegant, buzzword laden plans that delight the masses. To me, plans are always a work in progress. This has often created friction between my more control-oriented bosses and me but they would eventually give up after I found a way to squeeze 30% more productivity our of marketing budget.