Articles by: Roland Smart

Why Kanban is the Future with Denise Grey

Why Kanban is the Future with Denise Grey

January 27, 2017 at 12:20 pm 0 comments

We’re particularly excited to share this week’s conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer’s Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view aboutRead More

Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise

Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise

January 3, 2017 at 10:50 am 0 comments

For this episode we welcome Steve Demchuk of CA Technologies who serves as the vice president of product management for Agile Central (formerly Rally). With a big company background, Steve offers unique insights into what it takes to scale Agile not just in product management but across to marketing as well. He’s seenRead More

Evolving the Agile Enterprise with Meghan Wilkinson

Evolving the Agile Enterprise with Meghan Wilkinson

December 1, 2016 at 10:21 am 2 comments

This episode we’re joined by Meghan Wilkinson a senior manager, strategy, program design and project effectiveness at Level3 Communications. There’s a lot going on with that title so let me break it down… Meghan found a passion for helping teams improve their performance during her tenure working on events, with sales, and in a customer success role.Read More

Mahesh Singh on Swift Kanban Agile Tooling

Mahesh Singh on Swift Kanban Agile Tooling

October 10, 2016 at 11:30 am 0 comments

This is the first of a new series of episodes in which we’ll speak with leaders at Agile tooling companies. Mahesh Singh is the cofounder and sr. vice president of marketing at Digite—the makers of Swift Kanban. Digite has been around since 2002 and they launched Swift Kanban in aboutRead More

Peter Eggleston on Agile Marketing, Startups, and Management

Peter Eggleston on Agile Marketing, Startups, and Management

October 5, 2016 at 10:07 am 0 comments

In this episode Frank Days and Roland Smart speak with Peter Eggleston about his work  getting a couple startups off the ground as well as work at Aptus Health. The episode covers some familiar ground as Peter compares his experience at small startups to his time at a larger company. In the former context Peter’sRead More

Agile Marketing Update with Jascha Kaykas-Wolff

Agile Marketing Update with Jascha Kaykas-Wolff

September 12, 2016 at 9:25 am 0 comments

In this episode we fired up the Wayback Machine and reviewed a podcast with one of the first guests on the show, Jascha Kaykas-Wolff. I (Roland) had the pleasure of working with Jascha at Involver back in the day, now he’s the CMO at a little internet company called Mozilla. Besides being anRead More

A Demand Oriented Agile Practice with Scott Sweeney

A Demand Oriented Agile Practice with Scott Sweeney

August 31, 2016 at 2:36 pm 1 comment

In this episode Frank Days and Roland Smart speak with Scott Sweeney about his work at Kubotek—a CAD software company—where he’s applied Agile to demand oriented programs. This conversation should be particularly relevant for those with co-located, small marketing teams that work closely with sales. Scott is a self-taught Scrum Master who speaks to howRead More

User Stories vs. Tests with Jim Ewel

User Stories vs. Tests with Jim Ewel

August 12, 2016 at 10:00 am 1 comment

In this episode Frank Days and Roland Smart bring Jim Ewel back on the podcast for a follow up to our earlier conversation about user stories. As a reminder, Jim is president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. Jim’s a former CMO and CEO and one of the deeperRead More

Agile Coaching with Staci Dubovik and David Grabel of Vistaprint

Agile Coaching with Staci Dubovik and David Grabel of Vistaprint

July 7, 2016 at 10:30 am 0 comments

This week The Marketing Agility Podcast features a conversation with Staci Dubovik and David Grabel who are the lead Agile coaches at Vistaprint. We were very excited for this conversation because it presented a rare opportunity to speak with two Agile leaders whose exclusive focus is to scale Agile and to drive practiceRead More

Robert Corbin of EMC on Managing “Uncertainty” With Agile

Robert Corbin of EMC on Managing “Uncertainty” With Agile

June 21, 2016 at 9:00 am 0 comments

Robert Corbin is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals, he comes to his current role from a technical background and with an understanding of Agile.  During his tenure at EMC, he’s supported a lot of business transformation withRead More

Charlie Treadwell: A Pragmatist’s Approach to Agile Marketing

Charlie Treadwell: A Pragmatist’s Approach to Agile Marketing

May 31, 2016 at 9:00 am 0 comments

Charlie Treadwell the Sr. Director of Digital at Symantec joins Frank Days and Roland Smart for this interview.  Charlie is one of those marketers who balances a creative background with an analytic mind (he has a BFA and an MBA)—so this conversation serves as a counterpoint to those we’ve had with technologists who haveRead More

Frameworks That Support Scale For Agile Marketing

Frameworks That Support Scale For Agile Marketing

May 27, 2016 at 8:42 am 0 comments

Frank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It’s a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider someRead More

Jim Ewel Talks User Stories for Agile Marketing

Jim Ewel Talks User Stories for Agile Marketing

May 16, 2016 at 11:00 am 0 comments

In this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm’s a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he’s often running trainingsRead More

Andrea Fryrear On Using Agile To Enhance Content Marketing

Andrea Fryrear On Using Agile To Enhance Content Marketing

April 29, 2016 at 10:45 am 0 comments

Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo talk with Frank and Roland.

Sean Zinsmeister of Infer talks agile marketing

Sean Zinsmeister on Agile, Sales and Account Based Marketing

April 15, 2016 at 11:00 am 1 comment

In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team.

Jeff Julian The Agile Agency Model

Jeff Julian The Agile Agency Model

April 7, 2016 at 11:40 am 0 comments

In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City.

Barre Hardy on Scaling Agile Into The Enterprise

Barre Hardy on Scaling Agile Into The Enterprise

March 17, 2016 at 10:30 am 1 comment

In this episode Frank Days and Roland Smart interview Barre Hardy Associate Partner, Strategy and Marketing Performance at CMG Partners. She’s a strategic marketing and growth consultant with more than 15 years experience in helping Fortune 50 companies like Ingersoll-Rand, Yahoo! and Sprint with their growth strategies. As CMG marketing performance lead, Barre developedRead More

Bence Gazdag On Marketing Modernization at Oracle

Bence Gazdag On Marketing Modernization at Oracle

March 7, 2016 at 10:30 am 0 comments

In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director – Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies.

Podcast: Scott Brinker on MarTech and Hacking Marketing

Podcast: Scott Brinker on MarTech and Hacking Marketing

February 22, 2016 at 11:00 am 2 comments

Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies.

Andy Kling: An Agile Agency Working In Regulated Industries

Andy Kling: An Agile Agency Working In Regulated Industries

January 26, 2016 at 12:49 pm 0 comments

In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries. This conversation brought us into some new territoryRead More