Articles by: Frank Days

The Role of Agile Marketing in Creating a World-Class Marketing Team

The Role of Agile Marketing in Creating a World-Class Marketing Team

February 4, 2014 at 8:34 am 0 comments

Highlights from the Boston Agile Marketing Meetup on January 29, 2014

Mike Telem of Insightera, Agile and Marketing Automation

Mike Telem of Insightera, Agile and Marketing Automation

December 11, 2013 at 11:09 am 0 comments

Mike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.

9 Practical Ways to Implement Agile Content Marketing

9 Practical Ways to Implement Agile Content Marketing

November 21, 2013 at 9:44 am 0 comments

What do business bloggers have in common with software developers? Well, in many cases, both can benefit immensely from the agile methodology. Agile was designed specifically for software teams working on large projects. In order to improve the final product and reduce waste, the project is broken down into [...]

What IT Can Teach Digital Marketers About Leading Change

What IT Can Teach Digital Marketers About Leading Change

November 20, 2013 at 4:39 pm 0 comments

Show me someone who enjoys change. Massive publishing franchises and consulting operations have been built on the back of the simple fact that human beings are hard wired to resist change. By and large, we’re creatures of habit and seekers of certainty, which are characteristics that live in direct [...]

Rebranding Agile: How agile marketing is changing the way marketers work

November 19, 2013 at 11:55 am 0 comments
Kirstin Falk of Red Bricks Media: Agile and the Marketing Agency

Kirstin Falk of Red Bricks Media: Agile and the Marketing Agency

November 19, 2013 at 11:29 am 0 comments

Kirstin Falk of Red Bricks Media share how her agency is using Agile to support clients and manage day-to-day operations.

Agile Marketing Whiteboard Session with Jonathon Colman

November 19, 2013 at 10:35 am 0 comments

Great overview presentation about Agile Marketing by Agile Marketing Rockstar Jonathon Colman on Moz.com.  I like the way he ties in some points about the Lean Startup.   Click here to view original web page at moz.com

Agile Marketing: Notes from TechDay Camp

November 19, 2013 at 9:45 am 0 comments

This weekend, John Cass and I had the honor of presenting at TechDay Camp, a daylong conference on making technology work for businesses. Our session covered Agile marketing–its history, why it works, and how to get started. What we covered included: Agile marketing draws on the tradition of Agile [...]

The agile model: a part-art and part-science approach to marketing

The agile model: a part-art and part-science approach to marketing

November 18, 2013 at 11:45 am 0 comments

Left Brain Right Brain As part of a recent digital transformation program, I’ve been looking for a succinct way of describing this new part-art and part-science approach to marketing that is unfolding around us. The art being the growth of content and social over the ‘old world’ reliance on [...]

The Agile Marketing Manifesto on Pinterest

The Agile Marketing Manifesto on Pinterest

November 18, 2013 at 9:17 am 0 comments

The Agile Marketing Manefesto #agile #marketing #cmo

David Quinn of EMC talks Agile Marketing

David Quinn of EMC talks Agile Marketing

October 31, 2013 at 10:19 am 0 comments

In our latest podcast Frank Days talks with David Quinn from EMC.  David shares his successes and challenges with implementing Agile in his corporate marketing team. Subscribe to the Marketing Agility Podcast on iTunes.    

Introduction to agile marketing (video presentation) – Chief Marketing Technologist

October 17, 2013 at 8:48 pm 0 comments

      Check out Scott Brinker sharing some basic introductory themes in Agile Marketing at the Marketo User conference. See on chiefmartec.com

Jason Lee and Emily Gould of Mobile App Developer Bloodhound

Jason Lee and Emily Gould of Mobile App Developer Bloodhound

August 28, 2013 at 9:17 am 2 comments

Jason Lee and Emily Gould of Bloodhound share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers.

Sean Zinsmeister, Nitro

Sean Zinsmeister, Nitro

August 20, 2013 at 9:30 am 3 comments

Sean Zinsmeister of Nitro shares how Agile is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business.

Steve Goodman, Agile Marketing on Facebook

Steve Goodman, Agile Marketing on Facebook

August 5, 2013 at 9:45 am 0 comments

Steve Goodman talks about the latest on the Agile Marketing group on Facebook

Why You Need to Embrace Agile Marketing (in the Round – SmartMPM

October 4, 2012 at 9:44 pm 0 comments

Check this post Why You Need to Embrace Agile Marketing (in the Round – SmartMPM Why You Need to Embrace Agile Marketing (in the Round). There’s plenty to learn from the new book, Marketing in the Round. If it isn’t because it teaches an integrated marketing approach, it’s because itRead More

Why Agile Marketing Is Needed – PR Communications Blog – John Cass

October 4, 2012 at 9:34 pm 0 comments

Great post by John

Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1

October 4, 2012 at 9:24 pm 0 comments

Check this post Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1 It always pays of to invest in your agile marketing team’s ability to tell a captivating story. That’s because being a good writer is about more than writing. Clear writing is a sign of clear thinking.

Have you discovered agile marketing? | Biznology

October 4, 2012 at 9:14 pm 0 comments

Check this post Have you discovered agile marketing? | Biznology If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing. Scrum meetings are cross-functional gatherings that …

Jim Ewel from AgileMarketing.net

Jim Ewel from AgileMarketing.net

July 19, 2012 at 12:20 pm 0 comments

Jim Ewel from Agilemarketing.net talks about the explosive growth in the Agile Marketing movement and what it means.

David Karp, Dir. of Marketing Currensee

April 24, 2012 at 10:10 am 0 comments

We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.

Agile marketing meets TV – Biznology Blog

April 22, 2012 at 9:39 am 0 comments

Mike Moran discusses how agile marketing can help optimize the performance of TV advertizing. [full article...]

Are You Practicing Agile Marketing? – Business Insider

April 22, 2012 at 7:09 am 0 comments

Amanda Maksymiw shares one model of how to practice Agile in marketing teams. (read more…)

Get it right 98% of the time, and double-check the important stuff – Greg Meyer

April 22, 2012 at 7:01 am 0 comments

In this 8th installment of his series on Agile Marketing, Greg Meyer discusses prioritization and the value of getting the important things right. (full post…)

Can branding be agile?

April 22, 2012 at 6:22 am 4 comments

My desire to treat all things in an agile way is creating internal discomfort.  Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach.  Given the need for consistency and repetition in building a brand, it seems that this may beRead More

How to Build Your Own Agile Marketing Team – MP Daily Fix

April 21, 2012 at 8:24 am 0 comments

Jascha Kaykas-Wolff of Mindjet talks about what it takes to make the move to using Agile in marketing teams. He also shares what he sees as the key things he has focuses on when build out this team

A seven step approach to agile marketing

April 18, 2012 at 9:19 pm 1 comment

n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.

15 essential elements of an agile marketer

April 17, 2012 at 9:26 pm 11 comments

Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfairRead More

Does B2B marketing need a new management paradigm?

April 17, 2012 at 12:56 pm 0 comments

Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston.  It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing need a new managementRead More

One model for an agile marketing plan

April 13, 2012 at 9:24 pm 1 comment

A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discovered something something shocking that explained his untimely demise – his 54 page marketing plan.

Brian Singer, Cloud Computing Lead, BMC Software

August 29, 2011 at 11:13 pm 0 comments

Brian shares how he used agile marketing to drive content marketing programs.

Kristin Hersant, VP Corporate Marketing at StrongMail

May 13, 2011 at 10:36 am 3 comments

Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market.  She also shares five ways that agile marketing helps her team.

Jon Miller, VP Marketing of Marketo

April 20, 2011 at 9:51 am 0 comments

Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.

Scott Wilder, Human 1.0 and formerly of Intuit

April 14, 2011 at 2:48 pm 0 comments

Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.

Jim Alexander, Socially Mediated

March 4, 2011 at 9:30 am 0 comments

Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.

What’s the Big Deal About Agile? – ClickZ

February 17, 2011 at 11:29 am 0 comments

Ghennipher Weeks makes the connection between agile in the technology space and the value of agile in marketing. (read more…)

Marketing the Agile way – Productcamp Austin

February 15, 2011 at 1:30 pm 1 comment

Interesting presentation about Agile Marketing from Podcamp Austin by Kirsten Knipp.

Alan Belniak, Dir. Social Media Marketing, PTC

February 15, 2011 at 11:05 am 2 comments

Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.

Agile Marketing Method – Marketbright

February 15, 2011 at 9:20 am 0 comments

This article explains the benefits of agile in marketers would understand and provides a basic idea how it works.  (read article…)

Matt Magee, VP Digital Strategy, PJA Advertising + Marketing

February 9, 2011 at 11:01 am 2 comments

Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment.  He talks with Frank and John about: What kinds of agency projects are best suited for agile marketing? Are creativesRead More

Agile Marketing Webinar – Ektron

February 4, 2011 at 10:23 am 5 comments

Tom Wentworth, VP of Web Solutions for Ektron discusses agile marketing and how their tools can help. The video contains plugs for their product but it still has some quality slides about agile marketing (see archived webinar…)

More Agile Marketing Thoughts – TravisArnold.com

February 3, 2011 at 12:17 pm 2 comments

Travis Arnold shares how agile marketing helps improve his team’s performance and asks why marketers don’t always analyze their performance. (read more…)

Involver & Agile Marketing – Video with Jascha Kaykas-Wolff – YouTube video

February 3, 2011 at 11:01 am 1 comment

Recent Marketing Agility Podcast guest Jascha Kaykas-Wolff talks about how Involver is using agile marketing.

Dan Marks, CMO of First Tennessee Bank

February 1, 2011 at 9:21 am 0 comments

Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products.

Mike Volpe CMO of Hubspot

January 24, 2011 at 2:39 pm 2 comments

Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs.  He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency.

Agile for Marketing – Dumas Blog

January 11, 2011 at 1:31 pm 0 comments

Here are some basic observations by Dmitry Bekinin about companies running agile for marketing. (full article…)

AGILE MARKETING: why marketers love it? – Agile-UX.com

January 11, 2011 at 10:57 am 0 comments

Agile coach Jean Claude Grosjean shares a real-world example of agile in marketing. Check out how he segments planning into three levels: roadmap (annual plan), release (quarterly plan) and sprint level (3 weeks). (read full article..)

Experimental marketing: 1 out of 20 ain’t bad – Webbishblog.com

January 11, 2011 at 9:03 am 0 comments

Scott Brinker talks about the OfficeMax “Elf yourself” campaign and how viral campaigns like this require significant trial and error are idea for an agile marketing approach.  (read full post…)

When an MBA Isn’t an MBA, and Agile Marketing – Subjectively Speaking

January 10, 2011 at 4:41 pm 2 comments

Alan Belniak who directs all things social at PTC shares his thoughts about the brewing “holy war” between waterfall and agile marketers. (read more…)

A Day in the Life of an Agile Marketer – ClickZ

January 10, 2011 at 4:31 pm 0 comments

Brian Massey talks with Rose Holston of Aviso Communications about how an agile marketing organization would operate. (read article…)

David Meerman Scott

January 5, 2011 at 3:28 pm 1 comment

Frank and John talk with David Meerman Scott about real-time marketing and its relationship with agile marketing.

We’re on iTunes

December 17, 2010 at 9:17 am 0 comments

It always sounds easier than it is but you can now find the Marketing Agility podcast on iTunes.  Stay tuned for more conversations with practitioners and pundits about the realities of agile marketing. Also, let us know if you or someone you know would like to join the agile marketingRead More

Scott Brinker, ion interactive

December 14, 2010 at 4:14 pm 0 comments

Scott Brinker of ion interactive talks with Frank and John about how agile marketing helps with website optimization and landing page testing.

Jascha Kaykas-Wolff, Involver

December 9, 2010 at 2:23 pm 0 comments

Jascha Kaykas-Wolff chats with Frank and John about his use of agile marketing at Microsoft, Webtrends and Involver.

Frank Days, Novell

December 9, 2010 at 2:22 pm 0 comments

John Cass interviews Frank Days of Director of New and Social Media at Novell on his use of agile at Novell, and how agile is changing marketing.

John Cass, Pace Communications

December 9, 2010 at 2:19 pm 0 comments

Frank Days interviews John Cass of Pace Communications about his experiences with and thoughts about agile marketing.