Highlights from the Boston Agile Marketing Meetup on January 29, 2014
Articles by: Frank Days
Mike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.
What do business bloggers have in common with software developers? Well, in many cases, both can benefit immensely from the agile methodology. Agile was designed specifically for software teams working on large projects. In order to improve the final product and reduce waste, the project is broken down into [...]
Show me someone who enjoys change. Massive publishing franchises and consulting operations have been built on the back of the simple fact that human beings are hard wired to resist change. By and large, we’re creatures of habit and seekers of certainty, which are characteristics that live in direct [...]
Kirstin Falk of Red Bricks Media share how her agency is using Agile to support clients and manage day-to-day operations.
Great overview presentation about Agile Marketing by Agile Marketing Rockstar Jonathon Colman on Moz.com. I like the way he ties in some points about the Lean Startup. Click here to view original web page at moz.com
This weekend, John Cass and I had the honor of presenting at TechDay Camp, a daylong conference on making technology work for businesses. Our session covered Agile marketing–its history, why it works, and how to get started. What we covered included: Agile marketing draws on the tradition of Agile [...]
Left Brain Right Brain As part of a recent digital transformation program, I’ve been looking for a succinct way of describing this new part-art and part-science approach to marketing that is unfolding around us. The art being the growth of content and social over the ‘old world’ reliance on [...]
The Agile Marketing Manefesto #agile #marketing #cmo
In our latest podcast Frank Days talks with David Quinn from EMC. David shares his successes and challenges with implementing Agile in his corporate marketing team. Subscribe to the Marketing Agility Podcast on iTunes.
Check out Scott Brinker sharing some basic introductory themes in Agile Marketing at the Marketo User conference. See on chiefmartec.com
Jason Lee and Emily Gould of Bloodhound share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers.
Sean Zinsmeister of Nitro shares how Agile is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business.
Steve Goodman talks about the latest on the Agile Marketing group on Facebook
Check this post Why You Need to Embrace Agile Marketing (in the Round – SmartMPM Why You Need to Embrace Agile Marketing (in the Round). There’s plenty to learn from the new book, Marketing in the Round. If it isn’t because it teaches an integrated marketing approach, it’s because itRead More
Great post by John
Check this post Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1 It always pays of to invest in your agile marketing team’s ability to tell a captivating story. That’s because being a good writer is about more than writing. Clear writing is a sign of clear thinking.
Check this post Have you discovered agile marketing? | Biznology If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing. Scrum meetings are cross-functional gatherings that …
Jim Ewel from Agilemarketing.net talks about the explosive growth in the Agile Marketing movement and what it means.
We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.
Mike Moran discusses how agile marketing can help optimize the performance of TV advertizing. [full article…]
Amanda Maksymiw shares one model of how to practice Agile in marketing teams. (read more…)
In this 8th installment of his series on Agile Marketing, Greg Meyer discusses prioritization and the value of getting the important things right. (full post…)
My desire to treat all things in an agile way is creating internal discomfort. Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach. Given the need for consistency and repetition in building a brand, it seems that this may beRead More
Jascha Kaykas-Wolff of Mindjet talks about what it takes to make the move to using Agile in marketing teams. He also shares what he sees as the key things he has focuses on when build out this team
n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.
Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfairRead More
Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston. It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing need a new managementRead More
A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discovered something something shocking that explained his untimely demise – his 54 page marketing plan.
Brian shares how he used agile marketing to drive content marketing programs.
Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team.
Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.
Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.
Ghennipher Weeks makes the connection between agile in the technology space and the value of agile in marketing. (read more…)
Interesting presentation about Agile Marketing from Podcamp Austin by Kirsten Knipp.
Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.
This article explains the benefits of agile in marketers would understand and provides a basic idea how it works. (read article…)
Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about: What kinds of agency projects are best suited for agile marketing? Are creativesRead More
Tom Wentworth, VP of Web Solutions for Ektron discusses agile marketing and how their tools can help. The video contains plugs for their product but it still has some quality slides about agile marketing (see archived webinar…)
Travis Arnold shares how agile marketing helps improve his team’s performance and asks why marketers don’t always analyze their performance. (read more…)
Recent Marketing Agility Podcast guest Jascha Kaykas-Wolff talks about how Involver is using agile marketing.
Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products.
Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency.
Here are some basic observations by Dmitry Bekinin about companies running agile for marketing. (full article…)
Agile coach Jean Claude Grosjean shares a real-world example of agile in marketing. Check out how he segments planning into three levels: roadmap (annual plan), release (quarterly plan) and sprint level (3 weeks). (read full article..)
Scott Brinker talks about the OfficeMax “Elf yourself” campaign and how viral campaigns like this require significant trial and error are idea for an agile marketing approach. (read full post…)
Alan Belniak who directs all things social at PTC shares his thoughts about the brewing “holy war” between waterfall and agile marketers. (read more…)
Brian Massey talks with Rose Holston of Aviso Communications about how an agile marketing organization would operate. (read article…)
Frank and John talk with David Meerman Scott about real-time marketing and its relationship with agile marketing.
It always sounds easier than it is but you can now find the Marketing Agility podcast on iTunes. Stay tuned for more conversations with practitioners and pundits about the realities of agile marketing. Also, let us know if you or someone you know would like to join the agile marketingRead More
Scott Brinker of ion interactive talks with Frank and John about how agile marketing helps with website optimization and landing page testing.
Jascha Kaykas-Wolff chats with Frank and John about his use of agile marketing at Microsoft, Webtrends and Involver.
John Cass interviews Frank Days of Director of New and Social Media at Novell on his use of agile at Novell, and how agile is changing marketing.
Frank Days interviews John Cass of Pace Communications about his experiences with and thoughts about agile marketing.