In this episode we welcome back an early guest from the show, Kirstin Falk who serves as the managing director of brand innovation and social at Charles Schwab. When we originally spoke with Kirsten she was leading the marketing function at Red Brick Media.
In this episode Kirstin speaks about why she did not introduce Agile right away, in favor of deeply understanding the endemic culture at Schwab. In fact, it took a full year before she started introducing the approach. Four years later they are still at the beginning of the Agile journey but she’s seen significant mindset change. Where there was resistance previously, she sees more awareness and significant demand for Agile. In fact, Agile training is now available to all marketing employees.