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 In this episode we talk with Bryan Semple who serves as the GM and CMO at SmartBear (just acquired by Francisco Partners)—Bryan has a lot to say about scaling Agile at a mid-market company that’s completed many acquisitions. Actually, the fact that they’ve done some many acquisitions led to his insights around why he sees cross-functional teams as imperative. In this episode you’ll hear about:

  • How Bryan transitioned from functional silo (shared services) to distributed resourcing (x-functional teams)
  • Some key differences between engineering and marketing teams that impact Agile method
  • How SmartBear connects Agile planning to strategic planning

Bonus, check out a couple of blog posts on Agile Marketing from Bryan.

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