We’re particularly excited to share this week’s conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer’s Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view about why Kanban is the way forward for marketers. In past episodes, I’ve spoken about why I recommend that marketers start with Kanban but I think Denise makes some great points about why it’s not just a starting point.
In this conversation, we discuss:
- How Kanban and Scrum differ
- Why marketers struggle with Scrum
- What the advantages of a continuous deployment model are
It’s a fun conversation and one that we’ll likely have to continue in another session with Denise. In the meantime, check out two content pieces that will help you take your practice to the next level: LeanKit’s Lean Business Report and their Kanban Roadmap.