In this episode of The Marketing Agility Podcast we’re joined by Steve Wolfe of CA Technologies and Yuval Yeret of AgileSparks. Steve joined CA through their acquisition of Rally Software a company that’s been developing tooling for Agile projects for several years. Yuval and AgileSparks has been working with CA to implement an Agile practice on the marketing side of the house.
- Using Agile to manage what can feel like an overwhelming amount of incoming marketing requests
- How they are developing an Agile implementation from the bottom up and top down.
- How to implement Agile with highly distributed teams and in a silo’d context.