This is the first of a new series of episodes in which we’ll speak with leaders at Agile tooling companies. Mahesh Singh is the cofounder and sr. vice president of marketing at Digite—the makers of Swift Kanban. Digite has been around since 2002 and they launched Swift Kanban in about 2011. At this time the service was focused on product management but it’s expanded to support marketing use cases. In this episode we discuss:
- How Swift Kanban has expanded across business functions
- How it integrates with other marketing tools (e.g. Salesforce)
- What marketing analytics it provides
- And, how it supports a range of Agile methods
For a first conversation with a tooling vendor this was a very informative discussion. It certainly validates that trend that we’re seeing with respect to marketers adopting Agile. If you’re interested in testing out Swift Kanban they have a free trial on the website, lots of documentation, video tutorial, and even a user community.