Frameworks That Support Scale For Agile Marketing

Frank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It’s a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider some of the challenges associated with scaling Agile.

Part of the conversation references Roland’s recent blog post entitled  Combating Agile Objections: It Doesn’t Scale! At a high-level we discuss:

  • How frameworks for scaling Agile might facilitate executive alignment
  • What marketers can learn from developer oriented frameworks such as the Scaling Agile Framework (SAFe), which seems too prescriptive for marketers.
  • How Google’s OKR framework might serve as a marketer friendly (less prescriptive) approach to facilitate alignment.

Bonus: Here’s a link to the Harvard Business Review article that’s mentioned in this session: Embracing Agile.

Thanks for listening and as always, stay Agile!

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