Bence Gazdag On Marketing Modernization at Oracle

In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director – Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies. Full disclosure, Bence is a colleague of Roland’s and there is a case study on his work in Roland’s book, The Agile Marketer.

Bence is part of the marketing operations group and was tasked with modernizing the marketing database and making it available to internal groups as a service. This involved upgrading legacy platforms, integrating many data sources, layering business intelligence services on top of the database and developing APIs so that services within the company (i.e. websites, marketing automation, etc) could query the database in real-time to personalize customer experience.

Bence shares how he started an Agile team from scratch, how he won the support of executive management, and some of the challenges of working at a large enterprise. We hope you enjoy the episode. In the meantime, if you’re a regular listener consider writing us a review on iTunes. And, if you’re applying Agile on the agency side, we’d love to hear from you.

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