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In this episode Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies. The conversation also touches on some of the themes from Scott’s forthcoming book Hacking Marketing (available for pre-order).

If you’re interested in learning more about Scott and Agile marketing, consider attending his upcoming conference, MarTech SF which takes place in San Francisco on March 21st and 22nd. Register with code “MarTechSpeaker” to get 15% off. Roland will also be speaking at this conference as part of a panel that will feature Scott, Jascha Kaykas-Wolff—CMO at Mozilla, Barre Hardy—Associate Partner at CMG, and David Lesué—Creative Director at Workfront. And if you can’t make the event stay tuned to our podcast as we’ll host deeper conversations with each of these folks.

In the Meantime, check out the episode, and if you enjoy it please consider writing us a review on iTunes. And, if you’re applying Agile on the agency side, we’d love to hear from you.