Richard Delahaye of Barracuda talks Agile Marketing

In this episode Frank Days and Roland Smart interview Richard Delahaye, director of marketing at Intronis, about his experience implementing Agile (Intronis was recently acquired by Barracuda Networks).

Like many Agile marketers, Richard comes from a technical background; as a former web developer he happily tries to embrace the idea that “you don’t know anything without data to support it.” He shares insights about how and where Agile has succeeded and failed in his group, how the acquisition if Intonis impacted his practice, and how Agile integrates with his planning practice.

In the conversation, Roland refers to a 2014 interview with Richard in Openview Labs which serves as a backdrop for where Richard’s practice was about a year earlier.

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