How to Craft an Agile Marketing Campaign – HBR.org

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple outcomes, with branching if-then plans and hypothetical scenarios — but those plans are only as effective as events are predictable

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  1. Pingback: Agile marketing is very close to agile manufacturing

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