Kristin Hersant, VP Corporate Marketing at StrongMail

May 13, 2011 | Agile Marketing Interviews | 2 comments

Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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2 Comments

Dave Daniels on May 13, 2011 at 8:57 pm

I’m seeing more and more use of Agile techniques in marketing and really enjoying your podcasts. Thanks!
- Frank Days on May 13, 2011 at 9:16 pm
  
  Dave,
  
  Thanks for the reply. Despite the increased conversation, it still seems like were talking with the earliest of early adopters. The conversation is still primarily among pundits rather than practitioners (I guess I could be considered a pundit:-).
  
  This doesn’t mean we shouldn’t keep talking. There are so many reasons today that agile fits for marketing.
  
  BTW, when we going to get you on the podcast:-)
  
  Frank

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