Marketing Agility 13 – Kristin Hersant, VP Corporate Marketing at StrongMail

Posted on 13 May 2011

Marketing Agility 13 – Kristin Hersant, VP Corporate Marketing at StrongMail

Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market.  She also shares five ways that agile marketing helps her team.

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3 Responses to “Marketing Agility 13 – Kristin Hersant, VP Corporate Marketing at StrongMail”

  1. Dave Daniels says:
    May 13, 2011 at 8:57 pm

     I’m seeing more and more use of Agile techniques in marketing and really enjoying your podcasts. Thanks!

    Reply
    • Frank Days says:
      May 13, 2011 at 9:16 pm

      Dave,

      Thanks for the reply. Despite the increased conversation, it still seems like were talking with the earliest of early adopters. The conversation is still primarily among pundits rather than practitioners (I guess I could be considered a pundit:-).

      This doesn’t mean we shouldn’t keep talking. There are so many reasons today that agile fits for marketing.

      BTW, when we going to get you on the podcast:-)

      Frank

      Reply

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