Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.
Posted on 15 February 2011
Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.
[...] This post was mentioned on Twitter by Alan Belniak and PTC Japan, PTC_creo. PTC_creo said: Alan Belniak from PTC discusses his experiences with both agile product development & agile marketing http://bit.ly/e0e7yD #PTC_Creo ^gh [...]
Frank, John – thanks for having me on the show. It was a good discussion, and I hope to hear from others in PM who have moved to marketing what their trials and tribulations (and successes!) were and are.