Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about:
- What kinds of agency projects are best suited for agile marketing?
- Are creatives more or less able to be agile?
- What types of clients are better suited to run agile marketing projects?
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How are advertising agencies using agile marketing?…
Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. http://www.agilemarketingblog.com/2011/02/marketing-agility-8-ma…