When an MBA Isn’t an MBA, and Agile Marketing – Subjectively Speaking

Posted on 10 January 2011

Alan Belniak who directs all things social at PTC shares his thoughts about the brewing “holy war” between waterfall and agile marketers. (read more…)

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2 Responses to “When an MBA Isn’t an MBA, and Agile Marketing – Subjectively Speaking”

  1. rysmith says:
    January 26, 2011 at 9:41 pm

    This reminds me of the Ted talk about iterative design (and prototyping) and failing fast: http://www.ted.com/talks/tom_wujec_build_a_tower.html

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    • Frank Days says:
      January 27, 2011 at 7:03 pm

      Great talk. When did marketers get lost and so stuck in planning mode? We have so much data in this increasingly interactive world yet we still think we can write six or twelve month marketing plans…

      Reply

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