Alan Belniak who directs all things social at PTC shares his thoughts about the brewing “holy war” between waterfall and agile marketers. (read more…)
This reminds me of the Ted talk about iterative design (and prototyping) and failing fast: http://www.ted.com/talks/tom_wujec_build_a_tower.html
Great talk. When did marketers get lost and so stuck in planning mode? We have so much data in this increasingly interactive world yet we still think we can write six or twelve month marketing plans…
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