Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency.
Categorized | Podcast
Marketing Agility 6 – Mike Volpe
Posted on 24 January 2011
2 Responses to “Marketing Agility 6 – Mike Volpe”
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Where has this blog been all my life? Great podcast. I especially like the point about Agile Marketing being a way to incorporate all of the suggestions that come to marketers from different depts in the company. We have to do more than just nod our heads and say “yeah” when those ideas come in, we have to implement and then show results. Agile helps w/ that…