Agile Marketing

Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston.  It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing need a new management paradigm? View more presentations from [...]

Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfair advantage to marketers with MBAs [...]

In the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.  Here is the agile process I frequently use for managing marketing projects.  Keep in mind, that this is not great for projects with many hard deadlines like tradeshows, direct mail or [...]