Can branding be agile?

Apr 22, 2012 by

My desire to treat all things in an agile way is creating internal discomfort.  Over the weekend I was reflecting on how to develop a...

read more

15 essential elements of an ag...

Apr 17, 2012 by

Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as...

read more

Does B2B marketing need a new ...

Apr 17, 2012 by

Here are some slides from last week’s B2B Magazine’s NetMarketing Breakfast in Boston.  It was interesting that the...

read more

One model for an agile marketi...

Apr 13, 2012 by

A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discovered something something shocking that explained his untimely demise – his 54 page marketing plan.

read more